LONDON FASHION WEEKEND 2016

Back in September I attended the bi-annual London Fashion Weekend at the beautiful Saatchi Gallery in Chelsea. We travelled up to London in the morning and then made our way to Chelsea to have lunch before the shows began. We dined at the Ivy Chelsea Garden which was honestly one of the most amazing restaurants I've been to, the place was filled with luxurious interior and had a very classical feel to it.

As we approached the Saatchi Gallery we were given a designer tote bag each, and then once inside we were greeted with a copy of the latest issue of 'ELLE' magazine which was a perfect way to start things off! The entire building was a hive of fashion activity, from the endless rails of designer clothes by over 150 designers, to the walls which displayed photographs and illustrations of runway shows and the many fashionistas that were attending that afternoon.

We watched two shows whilst we were there which included the designer and trend catwalk show. The shows started with a short introduction and a talk about London Fashion Weekend and what was going on over the four days, which I thought played a nice change compared to other fashion shows. Both of these shows touched upon three major trends from this season which were winter florals, velvet and lace. I have seen a huge campaign on all three of these trends from designers, retailers and fashion brands which has been very exciting to witness. From the New Look floral skirts to the Valentino lace dresses in the AW16 collection we saw back in Febuary, it has been something we have seen in all corners of the industry and certainly something thats been embraced. We were treated to a flourish of authentic clothing and garments that walked the runway, each piece seemed to have its own flare of edge and indentity which brought a certain atmosphere to the shows. In particular the attention to detail on the floral dresses stood out to me which were so elegant and a true pleasure to see.

In between both of the shows we were able to watch the 'Digital Fashion Era' talk which was hosted by different figures in the industry. It focused on how the digital world inflicts upon fashion and is changing it rapidly, something we are all very aware of! I found the talk hugely inspiring to listen to a different outlook on the topic by a variety of people. Towards the end of the day we had the chance to browse through the jewellery stands where I had the pleasure of meeting 'Made In Chelsea' star, fellow fashion blogger and jewellery designer Rosie Fortescue. She was there selling her gorgeous jewellery collections and designs which I was able to see first hand and talk to her about. I was also fortunate enough to talk to her about fashion blogging for which she gave me so amazing advice on from her own personal experience in fashion.

With this being my first time at London Fashion Weekend I was thoroughly impressed by my time there, it was an event that had something for everyone and appealed to a diversity of people. It is definitely something that I will be coming back to attend over the coming years!